When discussing search engines, it is important to not forget Google’s rivals such as; Bing, Yahoo and Baidu. The other search engines are all important in their own right but when talking about search engine optimisation, it’s best to stick with “the big one”, the market leader; Google, which occupies almost 70% of the market. The methods that search engines use for ranking are all quite similar so the points which apply to Google generally apply to all the search engine market leaders.
It means so much to businesses to be at the top of search results so there is no wonder why so many people are asking daily; how does Google decide what pages are ranked higher than others? The answer to this question is not simple, Google uses a complex algorithm which is constantly changing. No one knows exactly what this algorithm consists of but there are many people out there who dedicate their professional lives to trying to figure out the most important factors which Google consider. Businesses such as GCC have invested huge amounts of time into determining the best strategy to get google to rank pages higher.
Google uses a complex crawler system which essentially travels throughout the web analysing pages using the master algorithm and reporting back to Google. The crawler jumps through links and sites to map out the entire web and provide, what Google consider, the best search results.
Generally speaking, the professionals in the SEO industry roughly agree on what factors are most important but it is important to keep up with the changes that Google makes on an almost daily basis. Some of the most important factors to consider when thinking about Google ranking are;
Having considered these factors what does it mean for rest of the world trying to fight it out on Google search results?
It is important to know exactly what you are setting out to achieve when making a site. You need to know exactly what audience you are targeting what your audience expects from you. This involves being very clear on the key words which you are going to use and knowing exactly how your site is going to be structured.
It’s essential to remain on top of your site and not give up on it. The Google crawler will punish your site for inactivity so make sure you are posting regularly and keep making updates to reflect what is going on in your industry. Google is constantly changing so you need to keep an eye out for changes to what the crawler is looking for on your site. At the moment the hot topic in terms of Google search engine factors is the use of social media, recently Google stopped ignoring social media links and has placed a much higher weighting to this aspect of a site.
You have to ask the right people for help. It does not matter if your site is brand new, 20 years old or even nothing more than a part of your imagination, it is vital to make sure you get the right advice and help. GCC’s employees are dedicated to provide expert help to guide our clients in the right direction to realise their potential through online marketing.
If you have any questions or feedback, please do not hesitate to contact us.
By Christopher Vilhelmsen